Keywords are better Web addresses. They are based on common names rather than complicated URL's. Keywords, which are emerging as the new standard for Web addresses on the Internet, take users directly and intuitively to the information they want in their own language. Companies use Keywords to enhance brand identities and make it easier for customers to find them online. E.g. instead of typing http://www.panasonic.com/ consumer _electronics / dvd_ vidio, you can simply type panasonic dvd.

Keywords help users navigate to where they want to go based on everyday language, eliminating the technical jargon of the URL. Keywords are the only global addressing system, allowing people to navigate the Web in their native language and alphabet for the first time. They lessen the number of clicks and frustration incurred to the consumer in reaching a specific page within a site.A keyword Plusplaces your site in top 10 search engines.